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Come into the Fold Print E-mail
James McCallum   
Wednesday, 07 May 2008
James McCallum - Come to the FoldFor the first ten years of my corporate life, I felt overwhelming feeling of uncertainty. Sure, I knew how to do what I was doing, but I never understood why.

I feel it’s our lack of purpose (Dharma) that drives us to emptiness, so often we follow our peers or our parents into mundane occupations, excited as first by a sense of freedom and independence, years later to be replaced for feeling of anxiety and a lack of fulfillment, the plug-and-play dictums of everyday life.

My saving grace came in 2003, when I sold my company and freed myself from my corporate rapture. I was given the luxury of at the age of 35, to sit down and decide what it was I wanted to do with my life, and although I would like to pretend I had all the answers, for all my wisdom, they were clouded by a fear that had been imprinted in me by a conditioned past.

Fortunately I had the money to sit back and the wisdom to seek the answers in the quiet of my mind… whatever I was going to do, it was going to mean something to me, it had to be something that irrespective of initial income or perceptions of my peers, was going to be a business driven by a deeper meaning, a sense of passion, long lost in the corporate humdrum.

My journey to Carbon Ethics was one, not so much of logic but rather one of a deep desire for my life to mean something, and although today we have as yet not become the Fortune 100 company I have dreamed of becoming, it has opened doors for me whereby I have finally developed a sense of self, an understanding if you will of the blind madness to which we have subjected our fragile planet and one another.

I’m honored to take you on a journey of understanding in respect to the state of our planet, and the challenges we will face in the future.

I’m talking to CEOs, entrepreneurs, scientists, engineers and big thinkers on three continents about climate change and its challenges and opportunities as they unravel. My column ‘At the Coal face’, will connect you to this dialogue and ensure that you are kept in the fold in respect to changes in legislation, ideas, inventions and opportunities.

I look forward to working with you in the pursuit of a new, better, inevitable low-carbon economy.

Carbon Ethics has a growing team of passionate professionals that have established the company to assist in the creation of a new Low Carbon Economy in South Africa.

Carbon Ethics provides ethical and cost effective solutions for those wishing to explore the moral high ground in respect to emissions reduction, and understands that where you can, you will. Where you can’t, we’ll offset the remaining emissions for you.

www.carbonethics.co.za
 
 
 
 
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