| Fashion Goes Green |
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| Wednesday, 08 August 2007 | |||||||
  “Thinking Green” is very hot right now and so it should be, seeing that everyone from Steven Hawking, Leonardo DiCaprio, Julia Roberts, Nicole Kidman, Cameron Diaz and Al Gore have become global green ambassadors and every network from SKY to CNN continuously report on what we can do to keep the environment cleaner and our planet cooler. In addition this year’s Hollywood’s A-listers managed to make it the greenest fest yet, arriving at the Oscars in a record number of eco-friendly cars and sipping eco-chic cocktails. “Green has always been an integral part of the fashion movement. It’s just the packaging that has changed” Dion Chang 2007  Carbon d’Afreeque is South Africa’s “e-mission” statement to making the planet a cleaner and greener place, in style. Carbon d’Afreeque is a line of high-end eco-pieces made from recycled PVC billboard skins. Before being incinerated or dumped into landfills, these skins are intercepted and transformed into unique designer and utility pieces, in the shape of a sexy clutch, a day-trip shopper bag or even a laptop sleeve. Carbon d’Afreeque is one way of creating smarter lifestyle choices that are part of our hybrid world - a world where we can still have what we want without sacrificing the need to look after the planet; fashion with a conscience; saving the planet one bag at a time.As a useful urban media tool, billboards present a disturbing paradox in that they are on our high-ways for a short period of time, but live forever in our environment, either in landfills or the atmosphere if they are incinerated. In either case, harmful dioxins pollute the water table or our air. Carbon d’Afreeque, through the help of some media owners and other ecoconscious corporates, intercept these discarded skins and design unique high-end fashion pieces and street items, such as messenger and tote bags. We have chosen Food and Trees for Africa (www.trees.org.za) to plant a number of trees, which will be purchased by Carbon d’Afreeque, after a number of items have been retailed, offsetting our carbon emissions. In the above manner, one will be purchasing an ecolifestyle item, not only satisfying your need for a fun/sexy accessory but at the same time, helping to keeping our planet greener. As the über trendsetter Li Edelkoort said: “The future is within ourselves” and Carbon d’Afreeque has arrived to change the world one bag at a time. For enquiries on Carbon d’Afreeque, please contact: [L] 011 465 8801 [F] 0866 481 735 [W] www.carbonfree.co.za
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This is the powerful story of the author's struggle with Multiple Sclerosis and how a healer's unusual prescription of mindful altruism - to 'give away 29 gifts in 29 days' - ignited her energy, her happiness, and invited more abundance into her life.
