| Intuition in Business |
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| Mandy de Waal | |||
| Thursday, 27 October 2005 | |||
 Business speaks an analytical language that is linear and directed. It is a linguistics punctuated by tangibles, numbers and profits. Yet complex and fast moving business environments may prove the intangible more valuable. In a world of demanding decision making, intuition is becoming more important to business leaders. Former Chrysler Chairman, Robert Eaton, understood the power of using intuition. Eaton, who was largely credited for the motor company's turn around said: "We've...put so much faith in analysis and quantification and other areas of left-brain thinking, we've often missed the forest for all the well-examined trees. Over the past few year's I've been on sort of a personal crusade at Chrysler to legitimize what, for lack of a better term, I refer to as right-brain thinking." Chrysler wasn't nervous about being associated with intuition and when they were honored by Forbes the front cover story read: "Company of the Year. Chrysler: Smart, Disciplined, Intuitive". "Intuition is a natural function of the mind which is underdeveloped in our society because we do not give credence to it. Yet it is the quality that sets truly successful people apart from those cautiously following the rules with a head often encumbered by too much 'thinking'," says Lotter who advocates that intuition can be developed through regular medication. She believes this trains the mind to be more disciplined and silent. "We operate from a level of noise with hundreds of thoughts rippling the surface of the mind, constantly. It is akin to throwing a handful of pebbles in a lake, with many concentric circles rippling chaotically. A mind fine-tuned by meditation is like a lake in which one pebble has been thrown and the circles form a clearly delineated pattern which can be recognised for what it is." A silent mind clearly picks up signals from the intuitive faculty. The challenge for intuition, says Lotter is that: "Intuition is only as accurate as one's ability to receive signals from a space of silence. We are often confounded by our own attachments to results, our fears and expectations, and this interferes with our ability to discern intuition from the mind's normal ramblings." Business consultant and emeritus professor of Marketing, University of South Alabama, Dr. Lynn B. Robinson believes that there is a process for activating intuition. Dr. Robinson serves on the board of directors of the Intuition Network, a global organization of thousands of individuals in business, government, health, science and education who are interested in cultivating and applying intuitive skills. She is author of Coming Out of Your Psychic Closet, How to Unlock Your Naturally Intuitive Self. "If you scoff at the whole idea of intuition, then the first thing you need to do, for a bit, is suspend your disbelief," she says. She then advocates that you let yourself believe in the possible. "Rather than live in denial, challenge what you may have been told or taught. Begin accepting things as possible until proven impossible." She explains that intuition will appear in a number of ways. "The form delivered by the mind may include hunches, dreams, symbols, visions, sounds, tastes, emotions, smells, or an awareness of the flow of events. Through the body, you may experience shifts in energy, noted changes in feelings, or muscular reactions. You may also experience intuitions through experiences you don't initiate, what Carl Jung called synchronicities." Simply put, to develop your intuition into a powerful ally believe in it and exercise it regularly. The more you do the more able you will gain confidence and trust its unerring ability. Or, as Dr. Jonas E. Salk, inventor of the polio vaccine astutely said: "Let intuition be your guide, with reason at your side."
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